Remeo Gelato provides London with authentic Italian Gelato, produced from natural ingredients. We worked with them on a campaign launch for their new packaging made with no virgin plastic. We created an Influencer Marketing campaign, along with Creative & Social assets to be used on their social channels, to go live at the time of the new packaging launch.
The objective of the ‘I’m Not A Virgin’ campaign was to engage new and existing audiences to acknowledge and share Remeo’s move from virgin plastics to 100% recycled and alternative options.
With the aim of increasing brand awareness and recognition, while creating a buzz around the launch, we reached out to socially conscious and ethically-minded Influencers, with a view to promote the campaign through stages, over 4-6 weeks. We hosted an educational ‘meet & greet’ evening at our office, inviting the Influencers to meet the brand with a view to build a greater understanding of Remeo Gelato’s ethos and mission, social coverage direction, and campaign messaging. Influencers were encouraged to document the event with stories, as a teaser for the upcoming campaign launch. Influencers were given branded goodie bags as a leaving gift, the assets of which were used to create content with. Authentic content that was reflective of their personal brand was a key focus, whilst ensuring to convey the brand’s desired campaign messaging to their audiences.
We also provided Remeo with creative assets and a social strategy as a guide, to support the Influencer coverage, to be used at their discretion. These social posts went live at the time of the campaign launch so that all content was aligned.