Providing a ‘daily dose of life’, Naked Biotics are harnessing the power of science & nature and bottling it up into their all natural liquid probiotics.
We have been working with Naked Biotics on an exciting re-branding of their product, aligning the social channels with their brand new mission and ethos.
Through Social Media Management, Content Creation, Paid Social and Influencer Marketing.
To support the new branding, we’ve reviewed and revived a clear-cut creative direction and actioned an informative Social Media strategy that’ll engage existing audiences and attract new.
Our approach here was devised of:
A Balanced Strategy- To promote health & wellbeing education as well as driving product sales
Varied Content- Using a mixture of product and lifestyle imagery as well as education graphics to keep the audience engaged
Authenticity- Featuring the Naked Biotics founders for a personal connection with the social following
‘Let’s generate gut health conversations’ Excited to re-launch their good-gut probiotic products to the market, the Team at Naked Biotics were keen to generate awareness and inform around their enhanced offering.
An active Ambassador Program. We engaged and on-boarded 16 health, fitness and lifestyle Influencers to take part in a month-long campaign whereby they’d document their daily journey of taking Naked Biotics probiotics. To kickstart the campaign, we hosted a virtual Yoga session in collaboration with Hot Yoga House, followed by an A-Z intro on the brand. We briefed Influencers to document their experience, during the launch and ongoing, providing guidance on creative direction and tone of voice – to be genuine, informative and encourage their audiences to join their gut-health conversation.