Increase awareness of Jamie Cooks Italy: Jamie Oliver’s new book and television program, ahead of its launch to the public, by means of supporting a Press Event at their flagship restaurant.
With our client’s target demographic in mind, we shortlisted Influencers with a strong social presence, engaged audience and keen interest in food and drink. To ensure scope of social exposure and differentiation of content created at the event, we involved both ‘foodie’ Influencers with themes highlighting food and lifestyle in addition to those with chef-related profiles who regularly documented cooking and food experiences.
Following this, we devised a campaign brief to reflect the exciting launch and ensure that all Influencer coverage would be effective in informing, educating and inspiring our client’s target demographic to check out Jamie Oliver’s new book and television program for themselves.
During the event itself, we attended to host and support content creation, alongside a delicious dinner.
Ahead of the public launch, 20 dedicated posts and over 130 stories went live highlighting the press event, Jamie’s new book and television program. The total reach of the campaign amassed 3.3 million in reach.
stories from hand-picked influencers
million + potential reach