Home Grown Club
Our work

Home Grown Club

Home Grown Club is a private members club for high-growth entrepreneurs, based in Marylebone. We started working with the club prior to their opening, with the objective in helping them build a strong social presence by the time of their launch.  

The Challenge

To raise awareness pre-launch and build momentum of the new club opening as well as encourage applications to be a member.  Our challenge here was to create a strategy for attracting membership sign-ups before having access to club resources, as they were preparing for the opening.

 

THE APPROACH

With our clients target demographic in mind, we tailored our pre-opening approach to focus on; 

Showcasing interesting sneak peeks into the club and providing snippets of information on what’s to come to encourage sign-ups

Highlighting ambassadors of the club through photography, video and written interviews, quotes, articles and more.

Activity

 

Showcasing the club, we created a variety of content for the social channels to create a buzz around the opening:

Interior Photography

Portraits & Ambassador Profiles

Video Content: Location and interior showcases and an interview series with Ambassadors

Graphics and branded GIFs

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Results

We saw great growth for Home Grown, building up t0 the opening of the club. In particular, we saw significant growth on the LinkedIn page, with a 58% follower increase.

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Months

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New Followers

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Percent increase across all platforms

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