Glenfiddich x The Shard
Our work

Glenfiddich x The Shard

The challenge

Raise awareness and drive footfall for Glenfiddich’s month-long activation at The Shard.

The approach

Working closely with our client, we devised a strategic Influencer campaign to highlight the activation on social media and encourage an increase in footfall traffic. Influencers with a strong social following (15,000 Followers and counting) minimum 3% engagement rate and London-lifestyle theme were shortlisted to partake in the campaign and briefed on the creative deliverables.

Over a ten-day period, Influencers and their guests visited The Shard to experience and document the activation, encouraging their social audiences to check it out for themselves.

Throughout this period, our in-house Creative team supported with photography – of the Influencers, The Shard and Glenfiddich’s whisky and branded features, to ensure quality content creation in all social coverage.

As Glenfiddich’s activation was a temporary ‘pop-up’ we outlined in our brief and Influencer agreement, that all coverage was to be live within three business days of visiting the activation, with reference to how people could book their tickets to The Shard to enjoy a whisky for themselves.

The result

Following the Influencer visits, a total of 18 posts and 60 stories went live on Instagram documenting the activation, with a combined total reach of 750,000 people.

Posts were creative in their nature and natural in their tone – successful in increasing the footfall to the Glenfiddich activation.
Due to the success of the campaign, we were excited to continue working with Glenfiddich and their partner PR Agency a few months later.

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