Having just signed ICM capital as a sleeve partner, Fulham F.C came to us wanting to push the announcement on social in a way that a traditional press release wouldn’t. We agreed on producing a video for Instagram stories highlighting the ICM sleeve partnership & new signings. We were given 48 hours to brainstorm, produce, edit and deliver not only the video but also the amplification to selected influencers in our influencer network.
We shortlisted and organised 20 influencers to come down and experience a dinner with Jamie and Gennaro at Jamie’s Italian, Covent Garden. Ensuring all would post with the correct tags as well as do stories to promote the new book/show and restaurants.
With a lot of coffee and food to keep the team going, we filmed, edited and seeded the video to selected influencers in just 14 hours!
As well as being used on Fulham F.C and ICM’s Instagram accounts we pushed it out on our internal and hand selected social accounts. Within 24 hours of the campaign going live, the campaign had a potential reach of 2.5 Million people.
from idea to execution
Reach from handpicked influencers
drunk by the team