Increase brand awareness and footfall across venues following exposure through social.
Working very closely with the ADAM Grooming Atelier team, we devised a strategic Influencer Ambassador program, involving an initial six Influencers, increasing to a total of twelve over a period of three months.
We chose Ambassadors who were considered ‘Micro’ and ‘Nano’ Influencers. Our objective here, to utilise the quality content creation and targeted reach harnessed by those in the ‘micro’ bracket combined with authentic and genuine conversions that ‘nano’ Influencers would drive.
Following a thorough on-boarding and fashionable first meet & greet (including treatments and Prosecco!) Ambassadors undertook monthly visits to the various ADAM Grooming Atelier locations across London.
Acting as ‘the faces’ of the brand through social content, Ambassadors joined us on-shoot with our Creative Team, appearing in photo and video content showcased on the ADAM website, attended new location openings and hosted competitions with their social audiences. All activities were documented on Ambassador social channels, through static posts and Instagram stories.
Over the three month program, a total of 25 posts and 67 stories went live on Instagram with a combined reach of 517,703 people.
Posts were authentic in their tone, and creative in their nature – successful in increasing brand awareness of ADAM Grooming Atelier and driving an increase in traffic to the brands’ social channels, website and locations.
We are looking forward to more results in the next three months upcoming.