We’ve been working hard to understand how best to support businesses during COVID-19. Where we may be physically distant, we feel we are closer than ever through the medium of social media platforms.
We believe brands that utilise this time to connect and converse with their consumers; existing and new, will resonate and reap the rewards when we come out ‘the other side’.
Check out what we’ve been doing to keep audiences engaged and conversions…converting!
We’re working to stay on top of our (Creative) game!
During this time where our usual ways of working aren’t possible, our team have had to think a little outside of box.
Content That Communicates:
Bring normality back into any situation by creating relatable, sensitive and engaging content with our at home resources.
We’ve been working with brands, such as Naked Biotics & WhatWeWant, on an updated Social Media Strategy. We’re executing informative graphics that support in communicating products, offering, and #remoteworking tips & tricks, as well as emphasising their ethos by showcasing personal messages and internal insights, through creative copywriting.
Using this time to build relationships with our clients existing audiences and attract new ones without a hard sales approach.
We’re working closely with our clients to host virtual activities to engage their audiences.
Flipping the much loved card game on its head, we have created #RakesAgainstHumanity for the bar, owned by the Hyatt Group, while they are closed. The idea being a fun, collaborative social activity for the Rake’s audience, while keeping branding and awareness at the forefront.
For this London bakery their customers are missing one thing, their cakes.
In times like these we’re very thankful for Instagram Live! Our team orchestrated a live cooking class with the Brigit’s Bakery Head Pastry Chef Thuha. To further amplify the activity, we invited influencers to cook along with Thuha, as well as the Brigit’s Instagram following.
Thuha, along with many at home participants made Red Berries Cheesecake Verrines!
Stories play an integral part when it comes to online marketing. Our team are building an Instagram story style for each client, with the chance to get interactive. We have created shareable story templates for users to fill in, ‘nominate’ a friend to do the same, and post! Hopefully creating a chain, as well as developing brand awareness.
If you’d like to find out more about our work and how we could help you, or your brand, please get in touch!